Sales and Marketing

Product Code: Sales and Marketing 101

Introduction: Teaching Marketing Concepts to Our Kids

Make sure that you are seizing your opportunity as an athlete. Look your coach in the eye when he is talking and make sure you prove to him that you are working harder than the rest of your teammates. If you want more playing time, you have to separate yourself from your peers in some way. (Example: If the others are not going all out on a particular defensive drill, seize the opportunity and show the coach that you care about defense) Personal Branding is all about you and stays with you for a lifetime.
Make sure that you are different in some way from the other students. Pay attention in class and show interest in the teacher’s subject. Try to learn something everyday. (Listening is a huge part of Marketing)
In business always try to find out what the needs of the clients are. If you can find out what their needs are in the beginning, you can formulate a plan to exceed their expectations. ( If you are in a conversation with adults, listen attentively you never know what dividends it could play down the road.
Social Media is about informing people about your company, showing interest in their work and looking for opportunities to connect. (It is not always about selling)
Make sure you question content you read on the internet, get another opinion. Same is true for media news. Always seek out the truth behind numbers. (Whether its topics presented in class, articles from internet sites or media, always question the information and raise discussion.
Make sure you work at becoming a good writer. Writing is getting lost with all of the modern texting devices. Keep a journal and document new ideas and goals you have. This is a skill that few people keep over time.

These are just a few ideas that come to mind. I really believe, we as Marketing Directors should tell our children more about the work we perform and give them some principles that will help them as they advance in their education and careers. If you have some additional thoughts on this topic, I would encourage you to share them.